Collaborative Customer Relationship Management
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and ProcteraGamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.The Wal-Mart team from Paamp;G was exceptionally successful in coordinating the strategic goals of both partners. ... sales, and support personnel and by executive management to understand and manage critical customer relationships.
| Title | : | Collaborative Customer Relationship Management |
| Author | : | Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert |
| Publisher | : | Springer Science & Business Media - 2012-11-07 |
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