Handbook of Service Marketing Research

Handbook of Service Marketing Research

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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loyThe dreamer. a customer who has learned about a service context from outside and who is not connected to a real-life ... the co-creation of value, including resource integration (for example, watching someone trying to use a photocopier) , howanbsp;...

Title:Handbook of Service Marketing Research
Author: Roland T. Rust, Ming-Hui Huang
Publisher:Edward Elgar Publishing - 2014-02-28

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