Kundenbindungsmanagement in verschiedenen Marktphasen

Kundenbindungsmanagement in verschiedenen Marktphasen

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Im Mittelpunkt der Betrachtung steht die Frage nach der Erfolgswirksamkeit verschiedener Kundenbindungsinstrumente in wachsenden und stagnierenden MAcrkten.Grundlagen a€“ Konzepte a€“ Erfahrungen, Wiesbaden 1998, S. 189-211. ... MICKWITZ, G. (1959), Marketing and Competition, Helsingfors: Centraltryckeriet 1959 MONROE, KB. ... NOLTE, H. (1976), Die Markentreue im KonsumgA¼terbereich, Bochum 1976 NORUSIS, MJ, SPSS Base User Guide and Professional Statistics 6.1, anbsp;...

Title:Kundenbindungsmanagement in verschiedenen Marktphasen
Author: Kai Kunze
Publisher:Springer-Verlag - 2013-03-08

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