Online-Avatare zur Steigerung der Markenloyalität

Online-Avatare zur Steigerung der Markenloyalität

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eine empirische Analyse am Beispiel der Marke IKEA Frank Huber, Frederik Meyer, Ute Stickdorn ... Einer der wichtigsten GrA¼nde sich gegen einen Einkauf in einem Online-Shop zu entscheiden, stellt das Fehlen einer Beratung dar.


Title:Online-Avatare zur Steigerung der Markenloyalität
Author: Frank Huber, Frederik Meyer, Ute Stickdorn
Publisher:BoD – Books on Demand - 2011
ISBN-13:

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