REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Minda€”a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, competea€”and succeeda€”in todaya€™s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategiesa€”providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the a€œ3 Csa€ of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. Youa€™ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. Youa€™ll learn the dangers of attacking your competitors head-ona€”and the value of emphasizing value. Youa€™ll see how consumers can have too many choices to pick froma€”and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive todaya€™s market. Understanding the mindset of your consumers is half the battle. Winning in todaya€™s world is often a matter of repositioning. Ita€™s how you rethink the strategies youa€™ve always relied on. Ita€™s how you regain the success youa€™ve worked so hard for. Ita€™s how you win the new battle of the mind.The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Minda€”a book that revolutionized the world of marketing. But times have changed.


Title:REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Author: Jack Trout, Steve Rivkin
Publisher:McGraw Hill Professional - 2009-10-30
ISBN-13:

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