Retail Marketing and Branding
High Derived importance A Low Trusted to offer the best price Credible and honest Good value for money Generally low prices Up to date with the ... duct presentation Pleasant atmosphere Wide variety Wide variety Good customer service Trustworthy advice Good special offers Competent staff Staff ... But brand building is more than just identifying individual brand elements for targeted improvements.
| Title | : | Retail Marketing and Branding |
| Author | : | Jesko Perrey, Dennis Spillecke |
| Publisher | : | John Wiley & Sons - 2011-03-08 |
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