Tourism Marketing
4 Services Marketing Issues in Tourism 59 Objectives 59 Introduction 59 Tourism as a Service 60 Service Industries ... 74 Marketing Mix 75 Internal Marketing Mix 75 External Marketing Mix 75 Case Study: The 4 Ca#39;s of Tourism 77 India as aanbsp;...
| Title | : | Tourism Marketing |
| Author | : | Dasgupta Devashish |
| Publisher | : | Pearson Education India - 2011 |
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