Your Attention Please

Your Attention Please

4.11 - 1251 ratings - Source

qYour Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently?or risk losing mindshare and marketshareq--Publisher website (March 2007).Many years ago, Time Inc. was thinking about creating a new version of Sports Illustrated timed at young people aged 8 to 15 based on Sports Illustrated. The folks ... a#39;aquot;Dad, aquot; his daughter asked, aquot;why dona#39;t you just call the magazine Sports Illustrated for Kids! ... launch, and the power of evidence was proven once again. the shopping experience as it relates to selection, environment, and customer service.

Title:Your Attention Please
Author: Paul B. Brown, Alison Davis
Publisher:Adams Media - 2006-08-28

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